business logo of H&M
hm.com
casual, general, swimwear men, womenAge 13-18, 19-25, 26-45
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About the business

H&M, a Swedish multinational fast-fashion retailer founded in 1947, offers trendy and affordable clothing for men, women, and children. Headquartered in Stockholm, it operates over 5,000 stores in 74 countries, emphasizing sustainability through eco-friendly practices. H&M collaborates with renowned designers and continually adapts to market trends.


hm.com
+1 855-466-7467
Sweden
H&M is part of H&M Group
Founded in 1947
Clothing item from H&MFashion apparel by H&MMerchandise from H&M clothing lineH&M fashion product

Business Highlights

General

Parent Company: H&M Group
Year Founded: 1947
Target Gender: men, women

Shipping

Shipping Cost: $5.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $60

Returns

Return Policy: free
Return Instructions: all items must be in resellable condition, provided it has not been damaged, soiled, washed, altered
Restocking Fees: no

Sustainability

Sustainability Score: It's a Start
Recycling Program: Repair & Recycle

Product

Style: casual, general, swimwear
Body Fit: regular, plus size
Available Sizes: Men's (XS, S, M, L, XL, XXL, 3XL, 4XL), Women's (XS, S, M, L, XL, XXL, 3XL, 4XL)

Customer Service

Support Channels: chat, phone, facebook, instagram
Support Phone: +1 855-466-7467

Payment Options

Payment Methods: card payments, Paypal, financing, Apple Pay
Buy Now Pay Later: Klarna

Membership Programs

Rewards Program: TopCashback

How would you rate H&M?
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H&M Reviews Summary

H&M's reputation is marred by significant customer dissatisfaction, primarily stemming from poor customer service and issues related to order fulfillment. Many customers report receiving incorrect items, experiencing lengthy delays, and facing challenges with returns and exchanges, often feeling unsupported by the customer service team. Although the quality of the clothing is generally appreciated, the company's policies and execution appear to detract from the overall shopping experience. This disconnect between product quality and service reliability has led to a growing sentiment of frustration and disappointment among customers, prompting many to reconsider future purchases.

This summary is generated by AI, based on text from customer reviews

service
139
value
131
shipping
124
returns
115
quality
128
Colorado
1 review
0 helpful votes
Follow Danielle G.
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I ordered hundreds of dollars worth of clothes from h & M for my children. My parcel arrived and was nearly empty. The package was sealed which leads me to believe it was never packaged in the first place. Hundreds of dollars down the drain. They made sure to package the super cheap items and left everything that i paid full price for out. They refuse to give a refund or resend the clothes. And its impossible to get a hold of anyone who can help. Never shopping here again. They are theifs.

Date of experience: April 12, 2025
New Jersey
3 reviews
2 helpful votes
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Nothing related to clothing, just a bunch of strange looking gay women talking about things that are not related to the clothing at all... Please stop pushing LBTGQ! I even called the support number exposing the one commercial where the girl says " I can yawn wider and laugh louder... she asks how can I do these things... she inspires me"? WEIRD to say the least... the other has 2 girls that look alien with weird eyebrows and a nose ring?!?!? Again nothing to do with clothes!

Date of experience: April 20, 2025
Ireland
2 reviews
1 helpful vote
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STAY AWAY FROM H&M
October 23, 2024

I am beyond disappointed with H&M. I placed my first-ever order, and it's been a nightmare from start to finish. The order was processed, then got lost with the courier (An Post), and I never received it. I've contacted H&M customer service multiple times, and each time I was fobbed off with different delivery dates. They promised the package would arrive within six to eight working days, but that deadline has come and gone. Instead of resolving the issue, they just keep pushing the delivery date further back.

Their customer service is awful—there's no accountability, and no one seems to care. I even spoke to a supervisor, and she just kept repeating the same script over and over. They refuse to take responsibility for their own mistakes. I'm extremely dissatisfied and frustrated.

This was my first and last order from H&M. I will NEVER order from them again, and I'm warning everyone: do not purchase from H&M. They are a terrible company to deal with, and their customer service is useless. To make matters worse, I'm still waiting for my package and have no idea if I'll even get a refund. It's as if my money is gone for good. Stay away from H&M!

Date of experience: October 23, 2024
India
0 reviews
0 helpful votes
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"I strongly advise against purchasing from H&M based on my recent experience. Earlier also I ordered, they delivered unbranded jeans instead of the H&M brand, and in my recent orders, they have sent jeans with the wrong length with the right tag. Is H&m has become fraud now? Be ready for it. I always order 29/30 slim jeans it fits me well. But now the jeans they provided me is too short in length. I've bought 7-8 pairs by now, thinking it was just a mistake, but the customer care team keeps insisting it's my fault, customer care thinks I am a liar essentially ignoring my concerns.

For anyone considering H&M, be prepared for inconsistent product quality, careless mistakes, and unresponsive customer service. Shopping here may feel like a gamble—you're left wondering if you'll even get what you paid for. Don't waste your time and money on a brand that fails to deliver on basic expectations."

Date of experience: October 15, 2024
Czechia
1 review
1 helpful vote
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Return policy!
July 2, 2024

I recently placed an order from H&M and discovered they don't do returns or exchanges! That's just ridiculous. I've always loved H&M clothes and never realized this was their policy. So disappointed! Nice clothes, but you really need to rethink your return policy.

Date of experience: June 20, 2024
GB
1 review
1 helpful vote
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Went to Victoria square in Belfast to return my daughter's coat as lining had came away from coat. Was told they wouldn't exchange as it had been worn and if I wanted one to buy another. The man, Terry was very unhygienic and his nails where black with dirt and I told him to stop handling the coat as he wouldn't change it. As I left the store he shouted for me to wash my mouth out and not come back. Very embarrassing situation in front off a shop full of customers. Went to another H&M in Belfast and the staff where amazing, changing the faulty coat and giving me a gift card. Terrible experience and will never ever shop in H&M again.

Date of experience: April 29, 2024
Massachusetts
1 review
1 helpful vote
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I phoned H&M and they cited their online return policy: "Without a receipt, we offer an in-store exchange only at the current selling price. Items exchanged must be of equal or greater value." I went to the shortly thereafter at W. Hartford store and "MILK" refused to honor this stated and posted policy, became angry at my request, and was extremely rude, even refusing to return my shopping bag. He told me to leave, with no help, and threw my clothes at me.

Date of experience: March 8, 2024
Connecticut
1 review
1 helpful vote
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RIP OFF
February 3, 2024

On October 28, I made an in-store purchase at H&M for $86.56 with my credit card and the company charged me twice. I sent them an email and filed a dispute with my credit card company. They initially returned my extra charge but later took it away even though I provided proof of the overcharge, and it became such a irritating and waste of time to keep pursuing it that I had to let it go. To my surprise, I discovered others who had the same issue with H&M. I will never buy from H&M again.

Date of experience: February 3, 2024
Netherlands
4 reviews
1 helpful vote
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Good price/quality ratio
February 1, 2024

Like this store. I usially buy regular hoodies or sweatshirts or just casual things here. So these types of clothes you can easily find in any store of this company and buy whatever you want.
The quality of the clothes will not disappoint you, but anyway this is not the top segment.

Date of experience: January 31, 2024
AE
1 review
3 helpful votes
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Fraud
January 24, 2024

I'm completely shocked by H&M's customer service. I returned 4 items and they have only refunded me 3 items. All 4 items were in the same parcel so either them have made an error or they are being dishonest. Either way I am left feeling extremely shocked and I feel very disappointed. It has put me off shopping online.

Date of experience: January 24, 2024
South Carolina
1 review
2 helpful votes
Follow Marlena L.
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I decided to write a review hoping to help others as this was my 3rd attempt at getting an order. I have ordered from them a lot the years. The past 3 years things have gone down hill. I placed an order and it never arrived. I made several calls and kept being told to wait. I waited over month. They said it was lost and we ordered again. This time it was delivered to the wrong address. I called and kept being told to wait again. Finally ordered again and was on 3- 5 day delivery. We are on day 10 now. I have called twice. I was told 3 days ago that the system was wrong and it was definitely to be delivered on Saturday (yesterday). It was not here. I am on the phone now. The guy will not hang up because he doesn't want me to go to the feedback portion. This is the 3rd time this has happened to me where they know you are not happy then they just do not hang up. I figured it out and decided to just sit until they had to hang up. When they hang up you are automatically sent to the feedback. They can't stop that, but they can refuse to hang up so that you just hang up and the they do not get bd feedback. Literally, this guy keeps coming on to tell me to hang up. I finally tell him that I am not hanging up so I can get to the survey. He is mad. Beware. You are also talking to another country they are reading from a script. After many years I am not done with this company.

Date of experience: December 24, 2023
New Jersey
1 review
0 helpful votes
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The worst customer service ever, I will never shop there and will let every one I know not to shop there, when you try to return an item they are no help at all.

Date of experience: December 21, 2023
California
1 review
2 helpful votes
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Dont shop here, they cant deliver what you order, show it processing and when you try to canvel the order, they wont let you. Anything yo keep your money as long as possible. My option is to return it in store after it arrives late by days so I can get my refund. They could have canceled it today before it even shipped. They promosed by Xmas, now its 2 days after and theyll hold my money for another 10 days. No way to do business.

Date of experience: December 21, 2023
South Dakota
1 review
2 helpful votes
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Order for Christmas
December 20, 2023

Unfortunately will not be able to shop here nor recommend. The WORST customer service. Ordered early in December to ensure Christmas deliver. Order indicated all items shipped. Received today with no pants. They told me to reorder? Rather than shipping the missing item. Christmas gift obviously ruined. :( will not shop here again. Very rude unconcerned customer service reps.

Date of experience: December 20, 2023
California
2 reviews
1 helpful vote
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I just ordered over $1500 worth of clothes because we live in a remote area and I thought that I would be able to pick the sizes that work for my kids. Never did I think that a store would not do returns or exchange an item, that is a bunch of crap. I have loved H&M clothes for a very long time, never to realize that this was their policy. Sorry, H&M, but I will NEVER shop with you again, and I will be sure to let everyone know your return policy. So disappointed!

Date of experience: December 12, 2023
Texas
1 review
1 helpful vote
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Terrible customer service
December 10, 2023

I bought a shirt for £40 in H&M in Derry and the lady at the till didn't take the security tag off, I didn't realise it was there untill I got home, the H&M is over an hour away and there's no possible way of me going back to return it so I called the customer service and explained the situation to the lady and asked her to either give me store credit or send me a new shirt, the lady was rude and told me I had to go to the store when i repeatedly explained I couldn't go to the store as it's soo far away and I have no transport to go there, I had the receipt and everything but she wouldn't do anything about it, very furious about this situation as I can't go back and I can't wear the shirt either so I just wasted more than £20. Never going back there

Date of experience: December 10, 2023
New York
1 review
0 helpful votes
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I made a simple mistake and those nasty men don't know how to talk to customers over the phone. I work in a large firm I WILL MAKE SURE NOBODY SHOPS WITH H M AGAIN!

Date of experience: December 8, 2023
Canada
1 review
0 helpful votes
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Everyone has a bad day, and this rude white employee just turned to me and decided to "help" me I DIDN'T WANT ANY OF HER HELP. I would rather go to other sales associate. I am so done with this store at this mall.

Date of experience: November 23, 2023
Canada
1 review
1 helpful vote
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Awful customer service
November 18, 2023

I used to love H&M because their easy app and great customer service and now I have to say awful customer service and dysfunction app, keep getting RM2 error and every time I want purchase something I have to call the customer service which takes forever to connect followed with logging out and logged back in and try again and because of that missing out on promotions. So very much disappointed

Date of experience: November 18, 2023
Georgia
1 review
1 helpful vote
Follow Cedrick M.
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Manager at 7244 East Chase shopping center in Montgomery al.lied about their return policy she said if the tag is removed they can not accept the items regardless of the condition or weather you have a receipt.does policy return on did not state that at all when I ask her about it she simply refused to take my purchase.very rude while stating that as well I will never shop at that store again!

Date of experience: November 15, 2023