In 2019 Dropbox advertised an "unlimited' storage plan, I reached out to confirm it was unlimited because as an artist and photographer, I have a large amount of data. At the time I had 3TB and was storing it on Google Drive. In a bid to win over Google customers, Dropbox falsely advertised unlimited storage. When I reached out to confirm if it was truly unlimited and if that would ever change, they said it would never change. I asked again and they confirmed. At that time I made the decision to take on the time consuming task of migrating my 3 Terabytes of data to Dropbox and purchasing their unlimited plan for $75USD a month. More than 6 times what I was paying Google, but the unlimited advertisement induced my decision as I knew I would be creating a lot more in the coming years. I paid this amount every month until they started taking more out without any advanced notice (as required by recurring payment laws). I reached out and they stated they overlooked it and apologized. Then, I received a notice that they would no longer offer unlimited and all customers they falsely advertised to and baited to switch from Google were now subject to incredible increases. For me, I have 14.3 TB. They said after 15, I'd have to buy increments of 5. When I reached out to complaint about the unethical business practices and breach of contract, they ignored my requests and simply copied and pasted the plan changes.
This illegal and false advertisement induced my purchase, had I known there was a possibility they would change their plan, I NEVER would have migrated my files and data to them. Now not only can I not afford to continue my storage, I have to seek another solution, pay for that which may cost thousands if I have to move to a server, and spend the time replacing all of my file links for tens of thousands of pieces of data. Dropbox knew when it advertised to potential consumers about an unlimited plan that it was unsustainable. Dropbox willfully induced thousands of US consumers to switch to their company promising an unsustainable plan it never intended to offer forever, but instead, promised, in writing, to do so. Dropbox harmed so many consumers who have been complaining for months on end about how they were baited and switched by this illegal tactic. Dropbox should be forced to refund every customer it hoodwinked so we can find solutions with the funds we would have otherwise invested in another solution. I strongly urge if you are a customer of Dropbox to file complaints with the California State Attorney General and the Federal Trade Commission so they can investigate